Work with me
I help relevant brands connect with real South African women in endurance sport through honest stories, useful content and trusted recommendations.
I work with brands I believe in.
I only recommend products and services I would genuinely use, trust and tell a friend about. If it does not fit my values, my content or my audience, it is not a good fit.
Collaboration options
Useful, natural partnerships shaped around the audience and the story, not a copied-and-pasted campaign brief.
Sponsored stories
Honest, on-brand articles or social stories written in TED’s natural voice.
Product reviews
Thoughtful testing of cycling gear, running kit, nutrition, apps and Zwift accessories.
Newsletter features
Useful mentions or dedicated features for products that suit the community.
Giveaways
Purposeful South African community campaigns built around genuine relevance.
Digital products
Co-created guides, checklists, templates and practical training resources.
Open to creative ideas that inspire, help and add real value to women on their endurance journey.
My audience
Working South African women, broadly aged 35–55, who fit training around careers, families, budgets and everyday life. They care about progress, but not at the cost of everything else.
- Time-poor but determined
- Goal-driven and growth-minded
- Value honest advice and real talk
- Spend carefully on products that matter
Content pillars
- Zwift & indoor cyclingTraining, racing and practical advice from a South African home setup.
- Running comebacksReal stories about rebuilding fitness after injury, illness or a long break.
- Honest endurance lifeThe hard days, small wins and beautifully ordinary middle.
- Faith & fitnessHow faith supports resilience, perspective and perseverance.
- Training toolsUseful templates, trackers, checklists and practical resources.
- Gear reviewsClear, SA-aware opinions about what is actually worth the money.
Good fit
- Products I would use or recommend
- Brands with strong values and ethical practices
- Cycling, running, endurance and wellness
- Quality, durability and thoughtful design
- Content that genuinely helps the audience
Not a fit
- Anything that conflicts with my values
- Quick fixes or unrealistic promises
- Low-quality or poorly made products
- Overly sales-heavy campaigns
- Industries that do not serve this audience
“I believe in honest recommendations and real connection. A good partnership gives my audience something useful and helps the right brand reach women who will genuinely appreciate it.”Liz, The Endurance Diaries
Let’s create something meaningful
Tell me about your brand, product and idea, why you think it suits The Endurance Diaries, and what you would like the collaboration to achieve. I normally reply within 3–5 working days.
Relevant products may need to be supplied for testing. Positive coverage is never guaranteed.